Live video is a great way to interact with customers, such as Facebook Live or Zoom. Recorded video doesn’t need to be long. A series of short videos is typically more powerful than a single long one. Post your video in your social media channels on YouTube or Vimeo, and where appropriate on your website too.

4. Building customer confidence is essential for keeping customers engaged online. Clear information about customer data privacy is also a legal requirement: i.e. how you’re using information that you may collect from them.

Also important are security badges, providing up-to-date information, and adding customer reviews and testimonials where appropriate. If you have e-commerce, secure checkout is essential.

5. Social media shows no signs of slowing. LinkedIn continues to lead the way when it comes to B2B marketing and Facebook has updated their business pages. Using Facebook Events is another way to connect with prospects and clients online.

The Napa-Sonoma Small Business Development Center is here to help you with your business. Services include free one-to-one expert advising covering all aspects of business — marketing, operations, human resources, accounting, and financial management.

There are educational workshops online, designed for small business startups and growth. Loan and grant information are featured on the SBDC Facebook LIVE show, which includes interviews with successful business owners and business tips from SBDC advisors. This show is offered every second and fourth Tuesday at 10 a.m. at

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